{"id":15386,"date":"2026-03-03T11:01:34","date_gmt":"2026-03-03T10:01:34","guid":{"rendered":"https:\/\/glofera.com\/banning-commercial-calls-how-to-adapt\/"},"modified":"2026-03-03T11:11:13","modified_gmt":"2026-03-03T10:11:13","slug":"banning-commercial-calls-how-to-adapt","status":"publish","type":"post","link":"https:\/\/glofera.com\/en\/banning-commercial-calls-how-to-adapt\/","title":{"rendered":"Banning commercial calls: how to adapt"},"content":{"rendered":"

The ban on commercial calls is putting many SMEs in check: the sales team wants to continue calling from their mobile, but the fear of blockages, complaints and lost opportunities is real. The good news is that the rule is not about “don’t call”, but about calling with correct identification and proper numbering, to reduce scams and spam (yes: you can still work on mobile, but with the right approach). <\/p>\n

At Glofera we work every day with companies that need a practical, legal and practical, legal and hassle-free solution: to keep sales reps on the move and, at the same time, to comply with<\/a><\/strong><\/span> and, at the same time, comply with regulations and offer a professional image. Our way of doing it usually goes through a very simple idea: mobile yes… mobile numbering no when we talk about unsolicited commercial calls or customer service calls affected by the Order TDF\/149\/2025<\/a><\/span><\/strong><\/p>\n

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What does the ban on commercial calls from cell phones mean?<\/h2>\n

The key is to understand the “why”. Order TDF\/149\/2025 was created to stop frauds that rely on caller ID manipulation (technically known as CLI, the number you see on the screen). The objective is that the user can better identify who is calling and that operators can block irregular communications: unassigned numbers, “false” numbers, calls that appear to be from Spain when they really originate outside of Spain, etc. <\/p>\n

In practice, for many companies the most visible impact is this: as of June 7, 2025, mobile numbers (prefixes 6 and 7) cannot be used to make certain unsolicited commercial calls (and, according to interpretations and guides, it also affects certain customer service scenarios). Therefore, even if your salesperson is calling with all the good intentions in the world, if he\/she is “showing” a cell phone, the user perceives it as spam and operators have more and more mechanisms to filter it out. <\/p>\n

“So do I have to stop campaigns? Do I have to change mobiles? Do I lose the number I’ve had all my life? No. What changes is the way the call is presented and the type of numbering from which it is issued. Instead of showing a cell phone, the usual solution is for the call to be identified with a geographic number (91, 93…) or with 800\/900, or with correctly assigned\/authorized numbering. This, in addition to helping compliance, improves customer confidence: a recognizable and consistent number has a higher response rate than an “unknown” mobile. <\/p>\n

In Glofera we always explain it with an example: the salesperson wants to call from the car, from a visit or from home. Perfect. But instead of “calling with his 6XX”, he calls with the app\/softphone and the customer sees the company’s landline number or the 800\/900 of the campaign. The salesperson still uses his cell phone, but the company complies and keeps control (recording, statistics, queues, diversions, etc.). That is the difference between “prohibition” and “intelligent adaptation”. <\/p>\n

When did TDF 149 2025 become effective?<\/h2>\n

This standard has been implemented in phases (and this is where many companies get confused, because they mix up dates):<\/p>\n